Demand Segmentation
Considering different guest profiles, stay periods and reasons for travel.
Revenue Management
Revenue Management Strategy
Pricing and sales policies based on an understanding of demand, guests and your property's character.
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About the Service
Pricing as part of your business strategy.
For owners and hotel teams looking to establish or reassess their approach to revenue. The strategy is considered in light of the data the property can reliably provide, seasonality and its operational capabilities.
Areas of Support
Focus of Our Work Together
Pricing Framework
Defining the logic behind rate plans, terms and rules for rate changes.
Distribution Mix
Aligning direct sales and third-party channels with business priorities.
Performance Indicators
Selecting relevant indicators to track decisions and results.
Business Benefits
Value for Your Property
- A clearer rationale for rate changes.
- Better-aligned sales terms across segments.
- A more informed assessment of revenue and sales costs.
The Kensington Approach
From Understanding to Implementation
Step 01
Baseline Analysis
Reviewing available data, the market and current rules.
Step 02
Strategic Framework
Developing pricing and distribution priorities.
Step 03
Implementation & Review
Agreeing on how to monitor and adjust the strategy.
We define the specific scope, timeline and terms of our engagement after discussing your property.
Related Services
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